Let’s face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that won’t ever be viewed and therefore stand no chance of commercial success. Some of those sites are relatively good; unfortunately their owners have misunderstood the process and have the cart before the horse…

In the online world no one just happens by your website, credít card in hand! If you’ve yet to build your website, or about to create a new site, stop! consider first exactly what you wish to achieve with that site, before you start. “Creating a website should follow a process proven to deliver a commercial end result… or run the risk of ending up, just another pretty picture in cyberspace!”

Fortunately there is a process, and I highly recommend you take a look at it… perhaps you already know it…

Content > Traffic > Pre-sell > Monetize

A time tested, 4 step process, proven to produce websites that deliver… commercially! Ok so, let’s now look briefly at each step and why they work in this particular order.

1. Numoro Uno, as always. Content.

Very, very important. Building information-rich sites is crucial. You must have high quality, unique, relevant content on your site, A; because you want to attract visitors in the first place and B; to generate long term, search engine based free traffic.

Online, people are looking for solutions, for information that leads to solutions. They use the search engines to hunt for the most relevant facts to reach this end goal solution. Your job is therefore easy… give it to them… but don’t just plonk down any old garbage and hope for the best… take your time, put in the effort, provide good quality information that will over-deliver and keep your visitor interested, satisfy her need and you will be rewarded. Over time, gradually add new fresh, useful content and you will be creating web pages valued by humans and search engines alike. On the internet, high value content is king!

2. Traffic… Ahh! The Holy Grail…

Much has been written on the subject, and many are making a good living providing (?) this elusive element.

Truth is, (excluding social media) there are but two ways to get it – you either pay for it, or you optimize for it. If you take the time to understand the basics, you can easily do both.

Paid search, (PPC) such as Google Adwords has its place, and can provide an immediate stream of targeted visitors to your website; however it is a study of its own and can, if not understood, be very costly very quickly! If you want to go that route learn with small amounts (of money) and don’t be tempted to throw good after bad… owch! been there!

Safer and arguably better, is optimization (SEO) for the organic results, as reached via a Google or other search engine search. This is simply intelligent website construction, a process anyone can do. The important point is, the optimization should be built in during the creative process, at the time you’re constructing the site; you are literally building your website to principles that make it search engine friendly, thus leading to high natural positions in organic search results, leading to of course, significant free traffic flow to your site…

3. Don’t sell… Pre-sell.

You have created a website with value rich content, and fully optimized its pages for indexing by Google (and other search engines)… Folks are arriving at your site as directed by their search results. You are keen to have them buy your goods or services, ready with your pitch… but wait! There’s another vital step in the process of converting your visitors into customers, and you’ve done half the work already…

Pre-selling is a warming up process, whereby you develop trust and confidence in your offering… it’s already well known that people are more willing to buy from those they like, trust or respect. By over-delivering relevant high value information, without appearing to be forcing a sale you will almost by default, create an atmosphere that inevitably leads to sales. Simple!

As far as your visitor is concerned, her needs are being met, his wishes are being fulfilled, you are providing the very information that is the solution to that which they are searching for in the first place. Pre-selling creates an open-to-buy mindset that smoothly introduces your visitors to your monetization offer.

4. Monetize.

Ok thanks for sticking with me, here’s the home run… This is where you make your offering enticing by introducing and highlighting the many benefits of your product or service, and detailing exactly how it offers the solution to their predicament. You have paved the way with informative, relevant content and can now look to close with persuasive sales copy.

Your call to action should be strong and concise. Tell your prospect exactly what they need to do to order. If you have a good product, and you should, let them know exactly how they will benefit by ordering from you… Today!

So there it is… in brief… A formula simple, yet highly effective. Generate targeted free traffic via your highly optimized website, provide information packed content that offers solutions, warm up or pre-sell your visitors by over-delivering on the quality of that content, then and only then, monetize by introducing persuasive, benefit focused sales copy to convert pre-sold visitors into enthusiastic customers. For full details on how to implement each of these steps (with no technical knowledge whatsoever!) grab yourself a free 48 page e-copy of The Simple Art of e-Persuasion at the info link below… or visit my site.

About The Author
Brye Bishop is a highly successful internet entrepreneur and marketer, committed to providing quality source information and assisting others in their quest for fínancial freedom. Clickfig.com …Get your free copy of The Simple Art of e-Persuasion now, simply email “eBook offer” to info@clickfig.com

Well, Brett Ingram has done it again. His new traffic generating site is Traffic Python, and he says “boy does it deliver!” Not wanting to just take his word for it (which I never do, even though I have spoken with Brett on several occasions) I decided to test drive it and see for myself. After all, that’s why I’m here, to “take the gamble so you don’t have to.”

Ok so the Traffic Python site is dead easy to sign up to. If you’ve signed up for any of his other great sites, you already know what I mean about this being a no fuss registration process. They do offer 2 upgrade options but they are not required to gain the benefits. Once you’ve signed up and logged in, you can now start setting up your Python links.

These are cloaked links that give you two benefits at the same time. The first is, of course, that they are cloaked. As you know, cloaking your link, especially if it’s an affiliate link, is a requirement to keep others from stealing your commissions. The second benefit is that each time your Python link is clicked, you earn ad credits.

This brings me to the second part of the Traffic Python system: the Python Ad Generator. This area allows you to create any type of ad you want. Once you have at least one link and one ad, you can start to gain the full benefits of Traffic Python. Each time your new Python link is clicked, an ad gets displayed by a cool slide-up ad window at the bottom. Each ad window has an image with your affiliate link that goes back to Python.

If someone clicks that image link, and sign up at Traffic Python, they become your referral. This is a great viral feature that lets you build referrals without even trying just by using the site. Also, when they click your link and the ad displays, your ad now earns credits and displays in the ad windows when other members’ links get clicked.

All of this works virally too, meaning as you gain referrals into Python (either by promoting it or just using it and visitors click the Python image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a massive amount of free ad views and web traffic by referring others to Traffic Python also. Pretty slick!

One of the innovative items that Brett has included with Traffic Python is that you can now designate the category of ads that get displayed when your link is clicked! By this I mean you have the ability, when creating your Python links, of deciding what category of advertisement will show up when someone clicks your link. So, if you cloak a link for let’s say for an audio site, you can tell the software to show audio & video ads when the link is clicked. This is an amazing feature, and one that I applaud Brett for introducing.

One other feature is the downline mailing that’s available. You can email your downline with offers, promotions, or whatever you like, and here is where Python really shines. They took the time to set up the emailing often enough that it’s valuable as a user, but no so often that it’s a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now, because the site just opened, I haven’t used that feature yet, but I’ll let you know how it goes when I do.

Overall, this is a simple yet powerful site, and it delivers on its promises. I highly recommend using Traffic Python if you are at all interested in increasing your traffic and advertising

All the best,

Ross “The Pit Boss”

Click the banner to check it out for yourself…

Have you been watching the free X-Factor videos from Nitro Marketing? There is a real wealth of info even in these “intro” videos and you can easily apply all the techniques to any website you have. Check it out here with the first one: X-Factor #10

I do have to chuckle over Dearl’s voice-over on the videos. Having done a couple of years of broadcasting in college, I’m allowed to laugh, but he does try hard and at least it’s good info. After you’ve watched them, come back here and leave a comment about what you think about them.

I had someone ask me why I had removed the Self Improvement and Health & Healing posts/products from the site, so I figured if one person is asking, there are probably more that are wondering, so here my answer. 

The main reason is that I want GamblerMan.com to be focused exclusively on Internet and Affiliate marketing. That was the number one idea when I created it in the first place.

Indeed, I have plenty to say and post regarding self improvement, health, healing, meditation, energy work, etc. etc., but I felt that trying to combine them all in one blog was just not going to do any of them justice. With that in mind, I pulled the non-marketing posts and will be creating a new blog page at my current psychic healing site: Tolemac.net

It just makes more sense to have them separated than to have it all jumbled together. Plus, I can then also separate the traffic I get for marketing from traffic for the self improvement, et al site.

Once I have the blog page set up over at Tolemac.net, I’ll post here with the link and let you all know it’s ready.

EDIT: ‘Tis ready. Come visit and leave a comment. http://tolemac.net/blog