I don’t know about YOUR inbox, but there’s no shortage of soft-sell (or even hard-sell) pitches making their way into my email mix.

“Buy this, buy that.”

“THIS is the greatest!”

“For the first time ever. Now or never.”

Blah … blah …

Don’t get me wrong, I love marketing. Truly I do. I love the art of it. I love the science of it. I love the logic of it. I most definitely love the profits of it… so these emails are welcomed as I take and borrow from them for my own promotions.

But ENOUGH WITH THE SALES PITCHES ALREADY, right?

Well…

I’m an offender! (big surprise, eh? lol) Because I’m about to try *my best* to SELL YOU something.

The difference is, this “something” won’t cost you a penny. This isn’t about spending money. Instead, I want to “sell you” on an idea, a lesson, one that should be etched onto a “10 Commandments of Actually Making Money” stone.

Here it is:

“You should only take flying lessons from a HIGHLY TRAINED and EXPERIENCED flight instructor!”

Because if you DON’T do that, then not only will you find yourself spending money on tips, suggestions, ebooks and courses from “new flying enthusiasts” (vs. expert flight instructors), but you’ll also end up LOSING money on these marginally effective, theory based tactics and losing a lot of TIME in the mix as well.

And if you’re willing to be REALLY honest with yourself … there’s a great chance that your past few months, or even past few years are a perfect example of what I’m talking about. Write back and let me know if I’m wrong! (But, I don’t expect to get too many comment replies back on that one).

Here’s my point (and the no-money, nothing to buy sales pitch of it)… There is a contest running called “The Massive Marketing Arsenal Giveaway” (or, as Carl Galletti calls it, “The Mother of All Offers” contest). The prize is a library of education from Dan Kennedy… the one man who offers up the best and most profitable advice on likely the perfect home-business model: information marketing. Some of his students have risen from NOTHING but a kitchen table and a few hundred bucks to literally $117 million in sales.

He teaches the teachers.

Beginners, 6-figure earners, all the way to billion dollar companies are part of his client / student list. Yet you can walk away with over $5000 worth of his best tips and best advice for NOTHING!

All for answering this one question: “Which  specific idea/solution of the 77 listed in Dan’s letter would you like to learn more about and why?” (The link to the ‘77 reasons’ is provided on the contest page).

Have YOU made your way over to this contest to post your reply? Along the way, you also pick-up the 90-minute audio course “Information Marketing: How To Create Your Fortune With Information Products” and can pickup a truely WOW gift (worth $397) … one of only Resale Rights Licenses to the “Future of Information Marketing: Pros, Cons and Predictions” course.

You get these last 2 gifts whether you win or not. But just for posting your reply to that ONE question, you are automatically entered into the draw to win the entire $5000+ library from Dan Kennedy.

Here’s the link:
Dan Kennedy’s Info-Riches

The sad thing is, you have a VERY good shot at winning … seeing as only a minimal number of individuals have bothered to take advantage of this contest. (The masses are too busy wasting time reading yet another “quick fix” sales pitch).

So there it is…

I gave it my best shot. I SINCERELY apologize if I wasn’t able to communicate the importance of taking this one lazy step (to post your reply on the contest page). That one lazy step could win you a library that could absolutely revolutionize your life.

Head over to the page below, register for your gifts and follow the link directly to the contest page. Go win your future!

Dan Kennedy’s Info-Riches

All the best,

Ross “The Pit Boss”

Before you can begin to utilize any SEO on your site, you have to decide what your page is going to be about. This may seem unneccesary at first, but if you just throw up a bunch of topics and niches onto the site, it’s not going to do well at all with the search engines, and you’ll not get nearly the amount of traffic you want to see.

So, you’ll have to decide what topics you are interested in writing about, then also decide which of those topics you’ve got some knowledge on. This second is not mandatory, but it certainly helps your writing, and in setting up your site, if you know something about the subject at hand. Sure, you can look the information up, or have it ghost-written, but then it’s not coming from you. It won’t have your “flavor” and character on it. Let’s use myself as an example. I was in the casino business for 8 years as a dealer and as a Pitboss, so I know what I’m talking about if I write about gaming, gambling, casinos, living in Las Vegas, etc. I’ve been there and done that and have alot of valuable experience. (And the T-Shirt!)

The idea here is that I’m coming from a place of understanding and experience. I can answer any questions anyone has about that topic. Again, while it’s not mandatory that you have as much experience in your chosen niche as I do in Gambling, it certainly helps quite a bit when you are trying to get a point across, or when you are trying to sell something. After all, my assumption is you are here to learn how to use SEO techniques in order to improve your traffic to get more sales.

Unless you are strictly into a niche that does not have a product (is there really such a thing??), and you just want the increased traffic to get more visitors commenting on your site, then your focus needs to be on what you know about the niche you are selling in, OR where you can get this information. Let’s talk about that second one for a moment. Back in the day, I used to work for a large chain grocery store as a “courtesy clerk” (read - bagger, stocker and cart retriever). When I first started working there, of course I was not familiar with the layout of the store and where everything was. So a customer would ask, “Where’s the pickles?” and I’d say that I wasn’t sure, but let me find out for you. I’d then go get another employee, and ask what aisle are the pickles on, get the info and go back to the customer and take them to that aisle and show them the pickles.

Now this did a couple of things. First, I made a great impression with the customer, because I didn’t brush them off, or shovel them off to someone else, and I learned what aisle the pickles were on and by taking them there myself, I saw what else was on that aisle. You see, it’s all about knowledge and information. If you have these things in your niche, people will come to you for that, and more importantly, they’ll buy from you because you’ve built up their trust in you that you know what you’re doing and/or talking about. Remember that one. It’s important.

Once you’ve decided what niche you are going to pursue, you need to make a decision as to how you are going to accomplish this. Basically, you have two choices. One is to create your own webpage, with all the html/php/asp/java code involved and sort out the table structure, page layout, etc. For some of you, that’s not a big deal. For the rest of you… well the term “nightmare” comes to mind. I’ve done it myself, so I know fully what’s involved, which is why I chose option 2. Install a Wordpress site. Wordpress makes life a whole lot simpler when it comes to building your own site. You still have to know some tech stuff like how to use FTP and how to set up MySQL on your server, but it’s not nearly the chore building it from scratch is.

Of course, if you are a total non-geek (my sincere condolences) you can always hire someone to create the site for you based on your specs. For myself, I like getting into things and knowing how it all works, so I don’t have a problem going either route, but using Wordpress is fast and easy, comparatively speaking.

In my next post, I’ll talk further about setting up and designing your site around your niche, and in particular, how using Wordpress is to your best SEO advantage.

For those of you who have been waiting for Yanik Silver’s new ‘Maverick Business Insider’ intro package, first off, my apologies on Yanik’s behalf, and secondly, it’s ready. 

Maverick Business Insider

Here’s the scoop on all this madness - I’ve been telling you about this really awesome package and I thought (and was told) everything would be ready last Thursday.

Well…

They had to put the entire site in a “holding pattern” because of big-time technical gremlins that would have caused a customer support nightmare. So instead of taking thousands of orders and having really upset customers - Yanik decided to closed it down. For those of you thinking this was one of those ”manufactured” outages that other Internet Marketers are famous for, nothing could be further from the truth. You don’t “create” an outage before the launch.

The good news in all this is that because of the snafus, and since he’s opening the doors on the weekend - he’s going to extend all of the generous FAST-ACTION bonuses *way* beyond what they originally intended. They are now available until Monday at 3 PM, ET.

Really - this means an even better deal for you so it’s probably a good thing they had these delays.

In case you don’t remember the whole deal - it’s pretty simple.

You’re getting a special, $15k closed-door presentation entitled “Instant Leverage Points in Your Business That Bring You Surges of Cash”. It’s a presentation Yanik did last January to 26 top-gun entrepreneurs and business leaders, who paid about $15k in membership fees and trip fees to come together in Baja, Mexico.

Plus, he’s bundled up this DVD, the MindMap he handed out, his newest book called “34 Rules for Maverick Entrepreneurs”, a 2 CD-Audio program and more - the only thing you pay for is s/h.

That’s it.

Yes it’s a totally no-brainer but there’s one little ‘catch’ and 2 qualifications on your part to get in on this ‘ethical bribe’.

Check it all out and get the full story:

Maverick Business Insider

Sincerely,

Ross “ThePit Boss”

P.S. This package has it all! Not much more I can say about it other than that, and to apologize again for the delay.

Maverick Business Insider

Today, here in the U.S., we’ll be electing another President.

I know some people will be glued to CNN watching the results roll in to figure out what it means for their future. Concerned that if the ‘wrong’ candidate wins - it’ll spell certain financial doom and gloom.

Guess what? I won’t be one of them…nor will Yanik Silver.

Why?

Quite simply because we’ve figured out how to write my own ticket regardless of what’s going on with the crazy economy, the next person in the White House or any external factor!

It starts from figuring out how to create profits on demand (just like turning a tap). Then that gives you freedom to do what you want and when you want. And it expands to how you live your life and what meaning you bring to others.

This is what Yanik calls his “Maverick Philosophy for Entrepreneurs” - It’s a way to make more, have more fun and give back more! It’s his ‘Maverick Manifesto’!

Want to see what he’s talking about?

He’s put up a free 60+ minute video right here:
Maverick Manifesto

Sincerely,

Ross “The Pit Boss”

P.S. Yes, I know, I know, the word “Maverick” has been stomped on with the election but it makes sense here because you get to write your own rules. You get to be the person that decides how to play the ‘game’ and that’s being a renegade…someone who’s NOT going to cower in the corner while the media tells us the sky is falling.

If you’d like to join us - you’ll want to watch this powerful video:
Maverick Manifesto

Have you heard of Marcus Schroefel?  

The “Web2Marketer”…

This guy knows what he is doing and in this event he has got some special web 2.0 training for all his partners and subscribers… his goal is to get 5000+ members into this outstanding event.

What will make this giveaway outstanding?

Well…

1. The number of people taking part in this giveaway is expected to be in the thousands. There will also be a lot of well known marketers that will be providing top notch gifts for you to download.

2. The theme of this event is not like any other giveaway you have ever seen.  

So, what is this giveaway all about?

In a nutshell, it s about how to conduct business on interactive Web 2.0 sites like Twitter, MySpace, Youtube, Facebook, Stumbleupon and even Hubpages.

That s right! The theme of this event is called:

==> - WEB 2.0 M A R K E T I N G -  

If you have ever thought about being involved with these Web 2.o sites or would like to improve your efforts to build a bigger list and more profits, then you really do need to become a part of this giveaway.

But do not waste too much time, because the event only lasts for 2 weeks and there will be a lot of downloadable information products that you will want as part of your arsenal towards Web 2.0 success.

Again, here is the link to join

==> - WEB 2.0 M A R K E T I N G -

Hope to see you there,

Ross “The Pit Boss”